The Importance of Leaving Reviews

Whether it’s the bottom or your restaurant receipt offering a discount on your next visit if you leave some feedback at the link, or Amazon emailing you about your most recent purchase, it seems like someone is always asking you to write a review. It might seem like a trivial thing to you, but businesses—especially small businesses, like ours—thrive on reviews. At Classic City Arborists, we rely on feedback to ensure we’re doing everything we can to leave each and every customer completely satisfied. To explain why reviews are so important to us, we wanted to take some time to answer your questions:

​Why Should I Leave A Review?

​Reviews give us the kind of feedback we need to improve ourselves. Your feedback lets us know how we’re doing. Customer satisfaction is of the utmost importance to us—if you’re not happy, we’re not happy!

​Why Are Reviews Important?

​On top of helping us improve, reviews are one of the biggest ways we grow. Small businesses like ours live off word of mouth and personal recommendations, rather than targeted ads or fancy billboards. Reviews allow potential customers to get a sense of the quality of our service directly from the horse’s mouth, so to speak. 

In the last decade or so, reviews have become even more important. In this new technological age, people rely on customer reviews to make decisions about product purchases and service providers. The younger generations especially tend to put more of their faith in reviews than product descriptions or advertisements. ​

Do You Actually Read Reviews?

Yes! We read each and every review submitted on each and every platform, from Facebook to Google to our actual website. 

​What About Bad Reviews?

​We’ll be honest: no one likes getting a bad review. But at Classic City Arborists, while we recognize that it may not be fun, we still value negative reviews. They show us what we can do better, and how we can improve moving forward. They’re also a channel for customers to let us know if they weren’t 100% happy with the work we’ve done—which gives us the chance to fix it! We want to do anything we can to make everything right.

Do You Approve or Alter Reviews Before They’re Posted?

​We never alter a customer’s review. However, all reviews on any of our platforms do require administrative approval before they’re posted. One of the biggest reasons we do this is just so we don’t end up with any inappropriate comments. But it does also give us the chance to reach out to a dissatisfied customer, so we can try to resolve any issues. Your satisfaction is our focus, so we will do everything in our power to make sure you’re happy with the work we’ve done! 

​How Can I Leave A Review?

​Leaving a review is super easy! The best places to review to help small businesses are Facebook and Google. We also have a form where you can leave a review directly on our website. There are other review platforms, of course, like the Better Business Bureau, Angie’s List, Yelp, and Nextdoor, and we’d also be happy to hear from you there. 

​If you have trouble with any of those, or can’t figure them out, you can also submit reviews directly to our email address at [email protected]. Short blurbs like “great service!” or “friendly people!” are just as important as longer, more personal reviews of your experience, and we would be honored to read whatever you have to say.

​Where Can I Read Reviews?

​We list our most recent reviews on our website, but you can also read reviews on our Facebook page, on Google, and any of the other review platforms we already mentioned. 

So there you have it! Hopefully, this helps you understand why everyone is always bugging you to leave reviews, and maybe even convinced you to leave us a review yourself! Either way, thank you for taking the time to learn a little more about our small family business. If you’re interested in working with us, feel free to give us a call or schedule a free, no-strings-attached estimate! If you have any questions, concerns, or need any kind of help whatsoever, you can reach us by phone, email, or the contact form, all of which you can find on the contact tab above! 

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Author

Emily Casuccio is sister and sister-in-law to Rebekah and Scott Rushing, and has over half a decade of experience in copywriting, copyediting, proofreading, and developmental storyboarding. She's worked with both published and undiscovered authors on both fiction and nonfiction, and takes pride in supporting local businesses. Her passion lies in the written word and helping authors of all capacities realize their dreams and achieve their fullest potential. To learn more about her, read samples of her work, or contact her, visit her online portfolio.

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The Importance of Reviews